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Qualitative Research - What is it?

After reading the handbook for the second time it became embedded in me that throughout this project we will be conductive qualitative research - but what does this exactly mean? We've all heard of quality over quantity - but I hadn't really thought of it from a research point of view. Bhandari decribes Qualitive research as  'collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.' (para1. 2020)   in complete contrast to Quantitive research with uses numerical data to analyse facts and statistics. To kick start my research into research I started to look at the Kortext book  'Qualitative research in physical culture'   and the first thing that stood out to me as the the book is broken up into what the author calls the 7Ps: Purpose, Paradigms, Process, Practice, Politics of Interpretation, Presenta...